How well is your website working for you?
Is it bringing you clients and customers? Is it getting people to do what you want them to do, like sign up for your list, make an appointment, download your creation, or whatever it is that you need to grow your business?
If it isn’t, you’re missing big chances to grow your business.
These days, most people have websites that are pretty. The “DIY Builders” like Squarespace, Wix and Weebly have some cool features that allow you to create some fun, attractive websites.
But how well do those websites work?
The most affordable ways to build websites give you little or no help in the strategic design of your website and the creation of compelling, marketing – savvy content.
Without a marketing eye to guide your design, and a clear brand process to refine your message and promise to your customers, it’s unlikely that your website will be able to help your business grow.
And helping your business grow is a what a great website should do!
That’s the whole point.
That may sound like a lofty goal for a website, but that’s actually what your website is supposed to do for you. It’s supposed to help you build your business, create loyalty with your clients and customers, and support every marketing plan you ever want to run.
That’s how it’s supposed to work.
That’s rarely how it works in the real world.
In order for a website to be successful, it needs to be exceptional in three areas: code, design, and marketing.
What Makes Great Website Code:
Your website’s code is actually crucial to how well your website performs.
Clunky, bloated code is actually one of the fastest ways to sabotage your site’s SEO (how well you rank in search engines.) As it turns out, there’s not much that Google hates as much as sifting through useless, overdone code to figure out what your site is actually about.
Our sites are all built in WordPress, which has some of the lightest, most agile code out there.
One of the reasons WordPress is so popular is because it has always been Google-friendly.
Then, rather than clog up the works with an overdone theme or template, full of bits and pieces you don’t need, we keep our websites as clean and light as possible.
What Makes Great Website Design:
Design and content go hand in hand to tell the story of your business. In fact, it’s one of the biggest challenges for website designers because they want to be responsible for the design while leaving the content creation to the client.
Design that is separate from content is almost always ineffective and unappealing.
That’s why our entire system is based upon a process where you get to create your content and plan the design of your site at the same time, with our expert guidance on what will look good, work well, and attract your Right People.
What Makes Great Marketing:
Above all, marketing is the most important element of an effective website, and it’s one of the most overlooked.
Two kinds of people are attracted to website design: artists who are good at design, and coders who are adept at building a website.
In my experience, it’s rare to find someone from either of those groups that also loves and understands the psychology of marketing.
So, you end up with a beautiful website, or one that works very well on the tech side, but rarely will you also get a website that also inspires your potential clients and customers to have a relationship with you.
This is especially where the DIY builders fall short. The websites are easy to build, but lack the guidance for marketing and branding.
Our websites are designed with small businesses in mind. We build our websites to not only tell the story of what you do, but to do it in a way that accomplishes your goals for your website, e.g. build your list, sell your stuff, get people to come visit you, make appointments, etc.
That’s what a great website should do.
Delivering on all three components: code, design, and marketing is difficult to find, but when you do, it’s worth it!