Genius Ideas Live in Your Joy

So, James Cordon's Carpool Karaoke is exactly the kind of thing I'm always talking about when I tell you to create stuff. He's just a talk show host, comedian and writer, right? But, the dude can also SING. And he clearly loves music, singers and songwriters. And I think his inner kid is totally geeking out at the idea of getting to sing in the car with some rock stars. He probably even got the idea driving to work one day. Here's the point:  this idea did not come from a marketing expert. No one told him, "Hey, you know what would be really successful for the show?" He didn't follow a formula to get here. Nope, he let his…


You Don’t Have to Re-Create the Wheel to Be Successful

I've been getting a lot of questions recently about 'creating' things and what that actually means. An easy way to sabotage ourselves is to think that it means we have to create something from scratch, but that's rarely the case. Most of the time, whether you're creating a class, or a product, or expanding your services, the point isn't to come up with a brand new thing all your own, but to assimilate and organize information from someone else. That's actually what experts do. They take information from a lot of different people and put it together in a way that it creates new understanding. That's it. Now, we can go into a whole copyright discussion here, and obviously if…


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